이베이가 데이터 분석 플랫폼 테라픽을 인수했다는 소식입니다.
테라픽은 지난 2004년부터 셀러에게 판매와 관련된 데이터를 제공하며 이베이와 협력 관계를 맺어왔습니다.
이번 이베이의 테라픽 인수로 인해 테라픽의 상품 데이터 분석 기능이 이베이의 셀러 허브로 통합될 예정입니다.
eBay Completes Acquisition of Terapeak
Terapeak’s Tools and Insights to Help Sellers Better Manage and Grow Their Businesses on eBay
eBay has completed its acquisition of Terapeak, a Toronto-based company that uses supply, demand and pricing data to help ecommerce sellers know what to sell, when to sell it and at what price on marketplaces such as eBay. The Terapeak team has joined eBay’s B2C Selling and Seller Experience groups.
Seller Hub brings valuable insights from eBay’s vast array of data directly to its sellers to help them manage and grow their business in one place ? making professional selling on eBay easier. The user-friendly interface enables sellers to manage their inventory and orders, access valuable performance insights, identify opportunities for growth and take advantage of ways to get their products in front of the right buyers faster and more efficiently.
“Nearly two million sellers currently manage their eBay business on Seller Hub. Expanding Seller Hub to provide additional capabilities from Terapeak will help our sellers be even more successful and enable them to more effectively manage their businesses on eBay,” said Bob Kupbens, Vice President of B2C Selling at eBay. “We are committed to being the best partner to our sellers as we look to create the most powerful selling platform. The integration of Terapeak’s functionalities into Seller Hub ? from sales history and performance enhancement opportunities to price guidance and comparisons ? will continue to help eBay’s merchants scale their businesses on eBay.”
“eBay’s planned acquisition of Terapeak makes so much sense for everyone involved, particularly for our customers,” said Kevin North, President and CEO of Terapeak. “We are excited to continue our vision of empowering merchants to discover what to sell on eBay and how to optimize their listings for maximum performance. Over time Terapeak’s capabilities will become naturally integrated with eBay’s Seller Hub, therefore becoming more robust and providing merchants with a single place to manage and elevate their ecommerce business.”
The transaction is expected to close before the end of 2017, at which time Terapeak’s employees will report into eBay’s Bob Kupbens, Vice President of B2C Selling, or Sunil Rajasekar, Vice President of Seller Experience. Terapeak’s employees will continue to be based in Toronto, Ontario and Victoria, B.C.